Mark Donnigan Marketing Executive







About Mark Donnigan:

Mark Donnigan is Vice President Marketing for Beamr, a video technology company, and image science pioneer focused on video solutions for video streaming services and Pay TV networks that is backed by Verizon and former Alphabet Chairman Eric Schmidt. Mark has contributed to the growth of several trailblazing companies in the video industry, including VUDU, the first consumer VOD streaming service that was later acquired by Walmart. Kaleidescape, a home entertainment server company, and MOD Systems, a digital kiosk delivery service backed by Toshiba and NCR. Mark has worked with the CEA/CTA, and other industry-specific consortia while traveling and speaking widely about the development of streaming video technology and business. Mark’s industry contributions include working actively on the development of UltraViolet DECE, the first cross-industry digital locker initiative which enabled digital content to be portable across platforms and service providers. Mark is a technologist who lives to translate the business needs of the market to video solutions that can scale to meet the needs of the future.



At Beamr, as VP, Marketing, Mark Donnigan drives the marketing function in a highly dynamic B2B enterprise market space, fusing account-based marketing (ABM) techniques, and content marketing strategy with digital marketing, SEO and paid traffic tactics to accelerate inbound demand generation, brand building, and market development. Mark is responsible for the category design while architecting go-to-market plans and growth hacks, leading from the front in areas of sales, business development, marketing, and go-to-market execution. Mark is a student of the ground breaking work of Geoffrey Moore, Jay Abraham, Christopher Lochhead, Clayton Christensen and many more throughout his extensive career.



With a formal education in Computer Science and Music, Mark's technical areas of expertise include streaming video technology, video encoding, digital marketing, SEO, and entertainment content click for more info distribution business models. Mark loves the entrepreneurial process whether that is an early-stage company, or innovative team breaking new ground inside a much larger enterprise.






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